Samantha Ósk Denidóttir was born to an Icelandic mother and English father. She takes every opportunity to visit her homeland, which she thinks is the most beautiful place in the world.

Her style is ‘cosy Scandinavian’ mixing exciting new design with design classics and one off vintage finds. She is passionate about nature and our planet so endavours to use natural, renewable materials wherever possible.

Samantha studied at the National Design Acadamy and has been working in the interior design industry for several years. She has also written design related editorial for numerous publications and owns the very popular lovenordic design blog.

In addition to creating beautiful spaces, she is passionate about introducing the work of less known Icelandic designers into the UK. She has carefully selected home accessories that she loves - some that have achieved iconic design status already and others that are currently just a prototype.

Best wishes/Með kveðju